Maxus, a brand under Shanghai Automotive (SAIC), began design development on a more premium, upscale refresh to their highly successful but aging Maxus G10 luxury van. Given the imporance of the luxury van/MPV segment for China’s business consumers, the G10 interior was no longer meeting these consumers’ increasing demands for a more luxurious, premium experience.

I collaborated with a team of digital sculptors, project managers, engineers, and manufacturing suppliers within the SAIC-Maxus studio to translate my selected design into a prouction-ready interior. My time on the project encompassed the completion of 1 full-scale partial clay model and 2 full-scale wrapped hard models. The scope of this project included a full redesign of the dashboard, center console, front doors, rear sliding doors, steering wheel, gauge cluster, and interior headliner.